Gummy Bear Gobbles Up Turkey

September 12, 2011 at 7:28 pm / by

The latest Gummibär happenings in Turkey are mentioned on Licensing Worldwide Today’s website at http://www.ltwmag.com/news/latest_news/gummy_bear_gobbles_up_turkey.aspx

The feature goes on to say:

Turkish telecoms giant BN is loving the Gummy Bear.

The singing and dancing icon, the Gummer Bear is currently being used to head up a promotional campaign in Turkey.

BN Telecom is using Gummy Bear to promote its directory enquiries service, which has led to a surge in usage and also had the knock-on effect of boosting sales of Gummy Bear products throughout Turkey.

“BN Telecom is enjoying massive success through its association with Gummy Bear and we are actively seeking UK partners that want to replicate this through tapping into the astonishing levels of popularity the brand enjoys,” says Simon Kay of AT Media. “Having Richard Pink on board will help enormously as he is very experienced in the promotional field and will be a huge asset as we look to extend the brand into the UK market.”

 
 

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