Posh Paws signs UK and Europe deal with Gummybear International

March 6, 2018 at 8:03 pm / by

Gummybear International has signed a licensing deal with Posh Paws for brand new Gummibär And Friends merchandise, available this fall in the UK and Europe

Gummibär, an animated singing and dancing gummy bear character, is one of the most watched characters on the internet with over 10b video views on the YouTube platform and his own animated web series – Gummibär and Friends: The Gummy Bear Show, which features the adventures of Gummibär and his friends Kala and Harry. Nearly 400m of those 10b views were in the UK alone.

The Posh Paws product line will be available in autumn and will include character plush toys with sound that play the hit song I Am A Gummy Bear (The Gummy Bear Song), which earned platinum and gold sales certification awards in more than 10 countries. It will be available in a variety of sizes for the gift sector and be presented in Posh Paws’ signature chair box packaging.

Laura Bull, marketing manager of Posh Paws International, commented: “This will be a fun line that will appeal to the millions of daily watchers of Gummibär and Friends: The Gummy Bear Show. The show and its characters are popular with children as well as adults and Gummy being jolly, jiggly and loving to sing lends itself perfectly to a premium gift plush collection.”

Charlie Day, the president of The Sharpe Company, added: “Selecting the right plush partner was essential for this brand, and in Posh Paws we know that premium quality product that is true to the property’s characteristics will always be top of mind during the development of the product line. We are very much looking forward to seeing the first products on shelf.”

About Gummibär:
A lovable green gummy bear character, Gummibär is most commonly known for his fun and whimsical music including the international hit single “I Am A Gummy Bear (The Gummy Bear Song)”. He has released three music albums, an EP of Christmas songs, numerous streaming singles, and two DVDs, including a feature length animated Christmas special. He sings in 39 different languages and has received multiple gold and platinum sales awards in various countries. He has his own animated series, Gummibär And Friends: The Gummy Bear Show, which is now in production for its second season, and a large catalog of animated videos which can be found on The Official Gummibär YouTube Channel at http://www.youtube.com/gummybearintl

About Gummybear International:
Gummybear International is a content creation company that is actively engaged in music and video production. They distribute, market, and sell their content in various forms through multiple international outlets. Their brands are licensed by mobile app and video game developers as well as clothing, toy, consumer product, and food manufacturers. The company is headquartered in northern New Jersey. For more information, visit the company websites at http://www.gummybearinternational.com and http://www.thegummybear.com


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